Humor and whiteboard cartoons go hand in hand. The style gives you plenty of opportunities to inject humor through animated graphics, and its draw and erase transitions are perfect for setting up and paying for funny situations. Add to that a clever script with good comedic timing, and you have a video your viewers won't forget! should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online. Using detailed, pro-level animations in your whiteboard explainer video not only makes it more engaging and memorable, but also sends a better message in terms of the quality of your content and, by extension, your brand. The phone number list most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products. The segment would be interested in knowing the ingredients and nutritional information. That's why we can find all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.