The social media marketing industry is bursting with innovative professionals — people who push the boundaries of existing social platforms, embrace new ones, and ditch low-performers.
With so many fine social media marketers, how do you find new innovators to follow on Twitter and learn from?
We’ve put together a list of 32 top social media marketers that includes a number of fantastic folks who may not already be on your Twitter “following” list, in addition to some industry stalwarts who those new to social media marketing would be wise to follow.
We’ve added a quote, tip, or short lesson from each to help inspire your own social media marketing efforts.
List Methodology: For this list we utilize the 工作职能邮件数据库 Traackr influencer marketing platform plus additional criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, along with numerous other factors including online data pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, other platforms.
Many thanks to all the industry professionals who are actively sharing knowledge about social media marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This brief list is only a starting point to help expand your social media marketing universe.
32 Social Media Marketing Influencers to Follow on Twitter
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Beverly W. Jackson @BevJack
Corporate VP of Social Marketing, MGM Resorts
“The most important lesson I’ve learned about leadership is that no one leads alone.” @BevJackCLICK TO TWEET
Brian G Peters @Brian_G_Peters
Strategic Partnerships, Shopify
“The wonderful thing about social media video is that if you do it right, the videos can produce results for your business long after they’ve been posted.” @Brian_G_PetersCLICK TO TWEET
Amy (Schmittauer) Landino @Schmittastic
Co-Founder & Owner, Aftermarq
“True focus comes from believing in yourself. When you are unsure, you welcome distractions. Trust that you’re on the right path.” @SchmittasticCLICK TO TWEET
Amisha Gandhi @AmishaGandhi
VP, Marketing & Communications, SAP Ariba and SAP Fieldglass
“If we want to connect with the people we want to influence, we need to dial back the business speak and communicate more simply and directly.” @AmishaGandhiCLICK TO TWEET
Marcus Sheridan @TheSalesLion
Owner & Partner, IMPACT
“Whether it's views, shares, watch time, or more — it's the little things that make the biggest difference.” @TheSalesLionCLICK TO TWEET
Caitlin Angeloff @caitlinangeloff
Social Strategy Director, Providence St. Joseph Health