The social media marketing industry is bursting with innovative professionals — people who push the boundaries of existing social platforms, embrace new ones, and ditch low-performers.
With so many fine social media marketers, how do you find new innovators to follow on Twitter and learn from?
We’ve put together a list of 32 top social media marketers that includes a number of fantastic folks who may not already be on your Twitter “following” list, in addition to some industry stalwarts who those new to social media marketing would be wise to follow.
We’ve added a quote, tip, or short lesson from each to help inspire your own social media marketing efforts.
List Methodology: For this list we utilize the 工作职能邮件数据库Traackr influencer marketing platform plus additional criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, along with numerous other factors including online data pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, other platforms.
Many thanks to all the industry professionals who are actively sharing knowledge about social media marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This brief list is only a starting point to help expand your social media marketing universe.
32 Social Media Marketing Influencers to Follow on Twitter
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Beverly W. Jackson @BevJack
Corporate VP of Social Marketing, MGM Resorts
“The most important lesson I’ve learned about leadership is that no one leads alone.” @BevJackCLICK TO TWEET
Brian G Peters @Brian_G_Peters
Strategic Partnerships, Shopify
“The wonderful thing about social media video is that if you do it right, the videos can produce results for your business long after they’ve been posted.” @Brian_G_PetersCLICK TO TWEET
Amy (Schmittauer) Landino @Schmittastic
Co-Founder & Owner, Aftermarq
“True focus comes from believing in yourself. When you are unsure, you welcome distractions. Trust that you’re on the right path.” @SchmittasticCLICK TO TWEET
Amisha Gandhi @AmishaGandhi
VP, Marketing & Communications, SAP Ariba and SAP Fieldglass
“If we want to connect with the people we want to influence, we need to dial back the business speak and communicate more simply and directly.” @AmishaGandhiCLICK TO TWEET
Marcus Sheridan @TheSalesLion
Owner & Partner, IMPACT
“Whether it's views, shares, watch time, or more — it's the little things that make the biggest difference.” @TheSalesLionCLICK TO TWEET
Caitlin Angeloff @caitlinangeloff
Social Strategy Director, Providence St. Joseph Health
“With unprecedented targeting via the social media platforms, it is essential brands and media companies not take a one size fits all approach with their social video strategy.” @caitlinangeloffCLICK TO TWEET
Tim Schmoyer @timschmoyer
Video Strategist, VideoCreators
“When you find someone who understands your journey and your heart, get together, swap stories, and encourage each other.” @timschmoyerCLICK TO TWEET
Konstanze Alex @Konstanze
Global Digital Storytelling, Cisco
“Co-creating content with influential industry experts is one way for brands to unlock powerful, authentic storytelling that results in valuable brand experiences for customers.” @KonstanzeCLICK TO TWEET
Rob Walch @podcast411
VP of Podcaster Relations, Libsyn
“The biggest shows out there did nothing to promote their show, they let their audience do it.” @podcast411CLICK TO TWEET
Alison J. Herzog @alisonjherzog
Senior Director of Brand and Digital, Visa
“Brands need to manage experience across the entire company. Each person and department owns a piece of the overall #CX.” @alisonjherzogCLICK TO TWEET
Dan Gingiss @dgingiss
Chief Experience Officer, The Experience Maker
“Remember, when customers are reaching out with suggestions on how to improve your product or service, generally it means that they really care and that they're brand loyal.” @dgingissCLICK TO TWEET
Zontee Hou @ZonteeHou
President & Chief Strategist, Media Volery
“To build trust, you have to understand human motivations.” @ZonteeHouCLICK TO TWEET
Andrew Pickering & Pete Gartland @AndrewAndPete
Co-Founders, Andrew and Pete
“Social media is a tool we use to keep connected with the people in our lives. It’s a way to strengthen relationships and to make new ones.” @AndrewAndPeteCLICK TO TWEET
Jenn Herman @jenns_trends
Social Media Strategist, Jenn’s Trends
“I'm a BIG proponent of a clear strategy for content, posting frequency, messaging, and branding. Keeping it clearly focused on your target audience is the key.” @jenns_trendsCLICK TO TWEET
Jon Loomer @jonloomer
Facebook Marketing Strategist, Jon Loomer Digital
“Keep experimenting and trying different things. You never know what the perfect combination is for you — there really is no one formula that works for everyone.” @jonloomerCLICK TO TWEET