With these two panels, the public will also have the opportunity to ask their own questions. What would you like to ask them? Real-life case studies of marketing technology success mtuk_logo_garden_092716 There is theory, then there is practice. At MarTech Europe, you'll get both conceptual frameworks for maximizing your own marketing technology strategy and practical advice from practitioners who have harnessed marketing technology within their own organisations. You will learn from first-hand experiences of:
Unilever - Vineet Bhalla, Global CIO of Corporate Digital Marketing, and Vishnu Indugula, Vice President of Technology at SapientNitro, will guide us through the company's digital transformation efforts. InterContinental Hotel Group - Learn from fax number list Charlie Aspey, IHG's European Email Marketing Manager, and Nick Worth, Selligent's Chief Marketing Officer, how the company went from "batch" marketing to online marketing. real-time - and achieved dramatic improvements in customer loyalty, retention and lifetime value.
Basware - Ceri Jones, Vice President of Global Marketing Operations, will describe the company's journey in developing a data-driven performance marketing organization, explaining both the technical and organizational changes that have brought it about made possible. ABB - Susan Trast, Head of Communications at ABB Drives and Controls, alongside Henri Syvanen of Avaus Marketing Innovations, will share their experience of digital transformation at a global industrial manufacturer: how they embarked on the journey,