In the second half of the Internet, traffic dividends disappear, product homogeneity is serious, and the requirements for product managers' abilities are getting higher and higher. In the past, "become a product manager if you don't know anything" is no longer bulk sms service possible at present. Only by constantly thinking, delving into the industry, and becoming a generalist can you stand firm in the industry. Internet second half 1. The user's mouth is fed too much: the general product is not eaten After the Internet has entered the second half of the fight, it is no longer as simple as completing the design of service carriers for each product. In the past, products that were launched on one platform have become more and more difficult to survive. Because after nearly 20 years of rapid development of bulk sms service the Internet, users have seen various applications, from paid to free to use to send money, and those who have been educated by the market are no longer so easy to choose, and even start to have concerns about products. its own requirements.
To put it in a vernacular: the user has been fed by the mouth. Due to the gradual decline of the Internet demographic dividend, the C-end market has bulk sms service gradually entered a state of zero-sum game. For example, if a user chooses Douyin at the same time, then Kuaishou may have one less user. In the past, this reduction in the number of users can also be used to continuously attract new users to divert traffic to their own products to make up for the lack of competitiveness of the product itself. question. But as the number of fresh Internet users dwindles, this approach doesn't work either. 2. The rhythm of making money from products has changed: the harvest cycle has bulk sms service changed from long to short The concept of the first half of the Internet is mostly to make money from users' LTV, which means that the platform will assume how much money users can earn in a lifetime, so it can first spend a part of the money to acquire customers, and then pull it over to talk about how to make money in the future.
It is the way of thinking in the first half-because the cost of acquiring users is low, it is relatively fast, and the outbreak is relatively fierce. At this point in the second half, you will find that the opportunity to quickly reap the dividends is gone, and the rest are bulk sms service hard bones, which are very difficult to chew. But the hard-bone earning opportunities and the depth of its services will become more and more important. Therefore, once the user comes to your product, it takes the shortest time for the user to experience the value of your product and complete the transaction quickly, but this transaction may not be entirely money, but more of a trust transaction. 3. Product managers must be upgraded: from the information layer to the industry chain In the first half of the Internet, due to the booming market, the bulk sms service surging of hot money, and the wave of entrepreneurship, the occupation of product managers has brought prosperity and personnel gaps, and the barriers to entry are getting lower and lower, and the final result is a mixed bag.