Admittedly, we are stepping out of my comfort zone here. If you are confident in your technical abilities, check out this helpful hair masking service article. Alternatively, open PageSpeed Insights from Google, drop your URL, then submit the results to a trusted developer. 3. Use GZIP Compression GZIP compression deals with the encoding of content to again minimize the server requests made by your browser. Ouch - this sentence made my brain hurt. In non-technical terms, GZIP compression reduces the size of your files to allow for faster loading times . If a more detailed explanation piques your interest, here is a helpful article. Use GIDNetwork to see what the current compression looks like on your site, as well as get some ideas on how it could be improved.
Minimize redirects 301 redirects are an SEO-friendly standard practice used to tell search engines and visitors that a page has moved permanently to a new location. This is a common best practice used when campaigns and sites evolve or change over time, and can help you reduce broken links or 404 errors. The problem is that too many redirects can also have a negative impact on speed. So the question is: how much? Typically Google's answer is vague - they just suggest minimizing them or trying to eliminate them all together, as they cause extra network trips to verify data (which can be a killer on mobile devices in particular).