Is your email team suddenly forced to work from home and you're not quite sure how to stay on top of your email tasks without the ability to collaborate in person? Luckily, there's a whole set of tools that can help your messaging team feel connected and get things done when you can't meet face-to-face. Slack is probably one of the most popular tools for powering remote teams. At Litmus, we also rely heavily on Slack. That's why we wanted to share our top 5 tips and tricks from our fully remote messaging team and the community on how your messaging team can use the power of Slack to launch campaigns faster, stay in sync with the rest of your team, and feel less alone when you can't be together in person. 1. Create a dedicated Slack channel for all things email Having a dedicated channel for your email team and other marketing team members to discuss upcoming campaigns, due dates and questions is a simple yet effective way to create a virtual space for all things email.
At Litmus, we use our -team Slack channel as our go-to place for everyone to ask and discuss email-related questions: What time is today's campaign again? Why do we think this newsletter did so much better than last month's version? Are we ready to launch the next big campaign? Having a dedicated place to consolidate all things email can help both your job title email list email team and team members outside of email marketing feel connected, especially when working remotely. Our team channel is also where the Litmus team can collectively share and marvel at the campaigns we've spotted in our inbox and love. Your messaging team channel doesn't have to focus only on project work. 2. Leverage the power of Slack integrations with your messaging tools
On average, a marketing team uses at least a dozen tools to run a successful program (some use over 30 tools!), and 27% of teams said that a lack of integration between their marketing technology stack is a major impediment to achieving business goals. Switching from one tool to another not only takes time, but leaves room for errors, miscommunications and siled data. If your marketing and email teams rely heavily on Slack to communicate, integrating your existing tools with Slack can help make your email creation process more seamless. Does your team use Google Docs for writing? Slack integration for Google Drive makes it easy to share copy documents and previews. Popular project management tools like Trello or Asana let you easily manage tasks in Slack. Your email service provider may also offer a Slack integration that could help your team streamline your processes. And if there's no native integration available, tools like Zapier can help you connect Slack to your favorite messaging tools, depending on your unique workflow.