SEO or Search Engine Optimization isn’t merely something that enables your website to organically rank better in Google, but it includes a great depth of strategy and methods to implement to eventually make it successful. It’s the process of helping a website in ranking high in organic search engine results. The aim is to have your page noticed by as many people as possible while staying ahead of the competition. But what is this competition we’re referring to and why is it so important that we’ve to bring SEO in play?
THE IMPORTANCE OF SEO
The two aims of SEO are-
· To generate high-quality traffic
· To appear at the top of search engine results for phrases that potential consumers could look for
Rather of paying for ad space at the top of search results, SEO is done to improve organic website traffic.
Sponsored advertisements often cover more user searches and produce more clicks than organic search results. Paid advertising may be used in conjunction with other marketing initiatives to get rapid leads for a new website. However, in the long term, you’d want to appear organically in search engines since it will provide you with a greater return on investment.
The importance of SEO can be emphasized upon the following points-
· The vast majority of search engine users are more likely to click on one of the top five choices in search results. To capitalize on this and get visits or consumers to your online business, your website must be in one of the top rankings.
· SEO can produce good traffic and eventually affect the income of an e-commerce site based on certain keywords. Many e-commerce companies are seeing success using SEO to increase visitors. The exchange of links and the creation of a directory can increase traffic to a website.
· Strong SEO tactics enhance a website's user experience and usability.
· SEO is beneficial to the social advertising of your website. People who find your website through a Google or Bing search are more inclined to share it on Facebook, Twitter or other social media platforms.
· SEO is critical for the proper operation of a large website. SEO may assist websites with several authors in both direct and indirect ways. Their immediate advantage is increased organic traffic and their indirect value is having a consistent framework (checklists) to utilize prior to posting content on the site.
THE FRAMEWORK OF SEO
So far, we’ve understood one fact for sure- SEO isn’t exclusively a process- but is a framework that contains rules and certain processes within. In order to understand the entire framework that contains this process, we need to understand what Technical, On-page and Off-page SEO are.
1. Technical SEO:
The initial level of the SEO process is referred to as Technical SEO. Technical SEO- as the name indicates- has nothing to do with the actual content of a website or website marketing strategies. It is related to the parameters that must be configured to make the task of search engine crawlers easier.
TECHNICAL SEO ACTIVITIES
Certain activities that fall under Technical SEO are:
· Improving page-load time
· SSL and Security
· Scan and broken links
· XML sitemaps
· Robots TXT file
· Google Search Console
2. On-page SEO:
On-Page SEO is the second stage. On-page SEO is primarily concerned with the content and other aspects contained on a page. Unlike technical and off-page SEO, the primary goal of on-page SEO is to offer enough signals to search engine crawlers so that they can grasp the meaning and context of your material.
Remember that search engines do not read pages as humans do, therefore they hunt for signals to determine what a page is about. You will deal with website structure, SEO keywords, title optimizations, headers, internal links, image SEO, structured data mark-up and other strategies that can send the proper signals to search engines at this point.
On-page SEO, when done effectively, will increase the usability and trustworthiness of a website or blog. It should be noted that while content optimization is a component of on-page SEO, it is also referred to as Content SEO at times.
ON-PAGE SEO ACTIVITIES
Certain activities that fall under on-page SEO are:
· High-quality page content
· Page titles
· Meta description
· Image Alt Text
· Structured mark-up
· Page URL
· Internal linking
3. Off-page SEO:
Aside from the adjustments you may make to your website (on-site/page SEO) to enhance its ranking position in the SERPs, you can also increase your website's ranking position by employing off-site SEO tactics. In general, when a user enters a search query, search engine algorithms examine their index to locate the best sites that can meet the user's purpose. Pages that are strong prospects appear at the top of the search results.
The quantity of inbound links is one of the elements used to determine a webpage's position in the results (backlinks). Backlinks are an indication of trust, and depending on where they come from, they may have a significant impact on your ranking position. If the links come from well-known and reliable websites, your rating will improve. Your rating will suffer if they are sponsored links, links in article directories, link farms or the result of an exchange.
OFF-PAGE SEO ACTIVITIES
Here are certain activities that fall under off-page SEO activities:
· Social bookmarking
· Article submission
· Guest posting
· Image sharing
· PPT and PDF submission
· Directory submission
Importance of Backlinks in off-page SEO:
Backlinks are used by search engines to determine the quality of the linked-to material, therefore a site with more high-value backlinks will normally rank higher than an otherwise identical site with fewer backlinks. Natural links, manually constructed links, and self-created links are the three basic categories of links based on how they were obtained.
Dofollow backlinks and nofollow backlinks are two methods for recognising a link and instructing Google on how to associate the website to which you are linking with your website. Dofollow links provide authority to a website, but nofollow links do not convey link juice.
But what are these Dofollow and nofollow backlinks that we’re talking about? Here is the basic difference between the two-
Dofollow links: A dofollow link is one that aids SEO by transmitting the domain authority of the origin site to the destination site. This traffic from high authority domain is referred to as "link juice." Dofollow backlinks can help boost a website's domain authority, which will help improve keyword ranking.
Nofollow links: A nofollow link is a link that does not convey domain authority to the website to which it is linked. These links are of no use in terms of SEO.
When connecting to a website, add rel="nofollow" to the code to make the link nofollow.