Slack isn't just a powerful tool for helping teams collaborate, it can also be a fantastic channel for helping your business as a whole stay connected to the campaigns your team sends. Set up a dedicated Slack channel for sharing online viewing links to make it easy for colleagues inside and outside of marketing to see what messages your brand's customers are receiving when — insights that can help refine customer support and sales conversations. 4. Join other teams' channels Email marketing should never happen in silos because that's not how your customers perceive your brand either. If your team has channels for related marketing disciplines, encourage your messaging team to join them. As an email marketer, you have unique insight into which messages resonate with your audience and which email strategies and tactics help drive business results.
Actively participating in conversations within other parts of your marketing organization allows you to share this information on an ongoing basis, opening the door to using email insights to drive results across all marketing channels. But you should also take this opportunity to actively listen. Just as your colleagues can learn from your email program, you will also benefit from the learnings of other teams. Slack gives you the unique opportunity to participate in multiple job title email list conversations at once, whether it's an engaged conversation with your colleagues on social media or an active listening mode in the customer support channel. Joining another team's Slack channels can be a unique opportunity to observe conversations and actively listen to discussions from other teams that, in a co-located office, would likely happen behind closed doors. Use Slack as a chance to help break down marketing silos and keep your messaging team connected to the rest of the organization.
Jaina, our email marketing manager, shares a preview of our newsletter in our Slack t-customer channel 5. Provide spaces for your team to connect on non-work related topics This is especially important when you new to remote work because it's easy to get lonely. The good news is that Slack isn't just a great tool for fueling work-related communication and moving projects forward, it's also a way for your team to connect with others on a personal level. At Litmus, there are many non-work related Slack channels that our team members can join if they are looking for discussions outside of the daily work routine. The channel is the place to go to find pictures of Litmus pets to brighten your day. You'll find other parents discussing their children and family life in . Recipe tips and cooking discussions can be found in . We discuss our favorite reads in and listen to music together in the .