The variable lies in WeChat’s video account, whether it can stir the entire industry in 2021. When the user and product form tend to be stable, as an emotional product, the user threshold will continue to rise. Between the long and short videos, the balance begins to rebalance, and the center of gravity will shift from short to long for the first time: from short and rapid shocks to continuous and abundant emotions. The emergence of micro-drama is just one of them. In this rebalancing, it will be an
opportunity for long-form video websites to continue to produce high-quality content and reverse the passivity of the past few years. 6. ByteDance, what needs to break through is the game Byte in 2020, trapped overseas, and waiting for another explosive product to appear in China. Although in 2020, byte commercialization will still be a high-growth number, it is just an after-the-fact confirmation of previous product growth. In 2021, if there are no new product breakthroughs, Byte will be in a stage of platform consolidation. For Byte, the number of employees that has rapidly expanded to 100,000 sms marketing service people and the genes that advocate machines and efficiency must have one that needs to be transformed. In 2021,