Since 2018, emerging dating and love products represented by Yi Duo have taken advantage of the rapid rise of live video streaming to attract industry attention. Open up new scenarios, the needs of new people and the trend of video-based media content, attracting various social manufacturers to compete across borders. Inke and Huya, relying on the advantages of entertainment live broadcasts, launched video dating products Duyuan and Yiqi; Momo started socializing with strangers and launched the video dating app.
"Dai Du", and its Tantan entered the social field of marriage and love through the online "Hand in Hand Love". ; also launched independent video Fax List dating apps Huacong and Fun Dating respectively. In 2019, the marriage and dating and pan-social fields cross-penetrate, and the competition in the marriage and love social market intensifies. At the beginning of 2020, due to the impact of the epidemic, the operation and service performance of offline marriage and love stores have been significantly hindered.
The experience of online dating and making friends has accelerated people's recognition of online dating and making friends. It is expected that after the epidemic, some social needs for marriage and love with a strong sense of purpose will still return to offline, but under the cognitive education of users during the epidemic, there will be more young users willing to try and choose the form of online blind date, "cloud blind date" will Welcome to the wind.